Our story starts with a love for fatherhood and fanny packs. Honoring a classic, while also adding thoughtful organization for all of the parenting (and personal) essentials. Empowering parents by allowing them to be hands-free, so they can be hands-on with their kids.
When our oldest was a baby, Brad found himself searching for a better, more simplified version of our diaper bag when it was time to leave the house. He wanted a piece of baby gear that he felt like he owned — something functional, hands free and super good looking <insert Dad joke here>.
With a specific vision in mind, he drew up some basic sketches, threw together a super rough prototype on his sewing machine and set off on a journey to create an amazing product that he would be thrilled to own. After surveying hundreds of parents and many rounds of prototyping, we couldn’t be happier with where we ended up. And in case you’re wondering, we no longer sew the packs ourselves. We think it’s a win for everyone.
However you got here - welcome! Thanks for taking the time to check us out. We hope that you find a thing or two about our story and the stuff we create that excites you and makes you want to stick around. There's plenty of exciting stuff to come.
All the best from our family to yours,
Brad & Becca